OUR STORY

ROOTED IN GOODNESS

Welcome to Olivia’s Tree!

We’re the Neafus family—the dreamers and makers behind our designer candles. Our hope is that you fall in love with our creations and join us on our mission to give back.

The idea for Olivia’s Tree started years ago, but like many big dreams, fear held us back. We told ourselves we were too busy—too many projects, too much life happening. But deep down, we knew we wanted to build something meaningful as a family, something we truly loved.

So, we asked ourselves: What are we passionate about? What brings us joy? The answer was clear—we LOVE candles. And if we were going to start a business, it had to be something we believed in wholeheartedly. More importantly, it had to be something we could do together. Blake, Luke, and I wanted to create a business where Luke could learn a trade and build a future for himself. That’s how Olivia’s Tree was born.

Meet Our Family

Blake is our numbers guy—levelheaded, supportive, and a sales pro with years of experience. I’m Victoria, the creative mind behind Olivia’s Tree. My background is in theatre and dance, followed by a career in acting, modeling, and corporate training. Then there’s our incredible son, Luke. He sees the world differently, which is a beautiful thing. A former bicycle racer, he now works at a grocery store and continues to inspire us every day.

But Luke’s journey hasn’t been easy.

Luke was born with a cleft lip and palate, the beginning of a long and challenging medical road. His first two years were spent in and out of hospitals, fighting through surgeries and setbacks. There were terrifying moments when we nearly lost him, but thanks to God, skilled doctors, and Luke’s unstoppable spirit, he always pulled through.

As he grew older, new challenges emerged. His upper jaw didn’t develop at the same rate as his lower jaw, resulting in a severe underbite. The most heartbreaking moments came when teenage Luke would apologize—for his appearance, for “being so ugly.” No matter how many times we reassured him of his worth, he struggled to see himself the way we did. His confidence suffered, making social interactions difficult.

Then, we met a doctor who changed everything. One surgery transformed Luke’s life, giving him not just a new smile but the confidence to engage with the world. Today, he’s outgoing, employed, and, most importantly, he feels good about himself.

That’s why we’re committed to giving back. A portion of every Olivia’s Tree purchase supports Smile for a Child Foundation | Oklahoma, a nonprofit dedicated to helping children with cleft lips, cleft palates, and other facial differences. These surgeries are life-changing but often out of reach for families financially. Through this partnership, we hope to help more children gain confidence and step into their futures with pride.

Rooted in Goodness

At Olivia’s Tree, we promise to stay Rooted in Goodness—for our customers, our community, and our planet. We use clean, non-toxic, eco-friendly ingredients and encourage sustainability through candle vessel recycling. And most importantly, we give back.

We hope you love our clean candles as much as we do and that, together, we can make a difference—one beautiful flame at a time.

xoxo,

Blake, Victoria, Luke + Otto-man (the King of the Ottoman

📸 @sonja_marie_photography